Boca Raton, FL, October 29, 2024 – INFUSE, the top global B2B demand performance provider, today announced a new partnership with HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100.
The partnership delivers a comprehensive solution that empowers businesses to identify and engage key buyers, uncover competitive displacement opportunities, and allocate sales resources efficiently, as well as:
"By merging INFUSE's demand generation expertise with HG's advanced Technology Intelligence, we’re equipping our clients to enhance their go-to-market strategies and make smarter business decisions. With HG Insights' expansive market data and our tailored omnichannel approaches, organizations can gain critical insights into their target accounts, engage effectively throughout the buying journey, and accelerate their pipeline and revenue. Together, we’re transforming the landscape of demand generation."
Alexander Kesler, Founder and CEO of INFUSE
By combining INFUSE's digital omnichannel demand strategies and programs with HG's Technology Intelligence, clients can drive efficiency across GTM motions, gain an understanding of an account’s tech stack, uncover spend data IT categories and install footprint, engage with buying groups at target accounts in each buying stage, and accelerate pipelines.
Now, clients can accurately size markets with over 20 billion unique sources via HG Insights and drive engagement in their target market’s buying groups with INFUSE first-party data on more than 252 million B2B profiles.
“This partnership represents the first of several we have planned with solutions that complement HG’s existing domain expertise. By activating our unique technographic insights we are able to help our customers drive efficiency in any market and enable the best GTM decision making. We look forward to continuing to deliver innovative, AI-powered go‑to‑market solutions to empower our customers around the world.”
Rohini Kasturi, CEO and Board Member of HG Insights
As part of this collaboration, HG Insights customers can get access to INFUSE 100, which delivers 100 verified, nurture-ready leads to kickstart their demand generation efforts—free of charge.
This limited offer is designed to help HG Insights users activate technology insights from the platform and drive demand among qualified prospects to accelerate their growth. Learn more about this program here: hginsights.infuse.com/infuse100
Learn more about the HG Insights–INFUSE partnership here:
hginsights.infuse.comINFUSE is a global, independent partner focused on B2B demand and revenue marketing performance.
At the heart of the company is an integrated demand generation engine powered by first-party data and built on AI to drive qualified interest in your business. This engine fuels omnichannel strategies and powers tailored programs to engage prospective buyers and accounts throughout their research journey. This modern approach has built a verified global audience of business and technology decision makers with precision targeting across geos, industries, and buyer and account profiles.
To optimize and deliver on your lead-to-revenue performance, INFUSE demand tools and professionals are available in 60+ countries, across all time zones.
HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.
We use advanced insights into Technology Intelligence—on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity—to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.